Quick Links

IT’S EASY TO GO!
Admission Available at the Gate

Check out the latest developments with Saratoga Polo Retreat.
Learn more...

Sponsorship

2006 Barrantes Cup Winners

Saratoga Polo Sponsorship Overview
Saratoga Polo has a long distinguished history, established in 1898. The Saratoga Polo brand equates quality and wealth. We anticipate up to 40,000 spectators at this years events with attendance divided into high end and upper middle income categories. We believe in developing a marketing alliance that is structured to be flexible and include activation by both parties to assist in generating incremental revenue that will have a proven return on investment.

Why Market with Saratoga Polo

Polo is emotionally powerful, through the combination of a fast exciting sport with beautiful athletic horses.
Elicits warm, exciting and fun feelings among our guests.
Polo has a very unique mystique associated with it.
Polo is about family and friends.
Linking with and leveraging the Saratoga Polo brand has tremendous endorsement appeal.

High End Demographics

Age 25 to 64
93% are college educated
94% are professional/managerial
54% are married
83% earn $200,000+ per year
86% have an average net worth of $996,000.

Brand Awareness

Visibility is one of our Key Objectives
With signage, in match announcements, special events and other displays, our fans know and support our sponsors.
On-Line Banners
Sponsoring provides companies with a unique opportunity to increase brand loyalty and further their relationships with key clients.
Partnering with Saratoga Polo has used to change brand perception and reinforce brand recognition.
Saratoga Polo provides the perfect platform for showcasing your products or services via sampling or a a product display.
Build your brand by association.
Visibility at Saratoga drives traffic to retailers.

Benefit Values to Sponsors

On-site signage
Title of proprietary area
Broadcast ad opportunities
Tickets and hospitality
Employee discount
Community outreach

Media Support

Saratoga Polo will a number of major media partners for the 2007
season. 2006 partners included The Times Union, The Post Star, Saratoga Living Magazine, The Saratogian, Time Warner Cable, WRGB-CBS 6 Albany, WPYX 106, WRVE 99.5,Radio 810 WGRY, Radio Disney, Star 101.3 and Magic 100.9.
Sponsors are included in Saratoga Polo’s communications - which include Saratoga Polo Magazine (our exclusive season program), daily scorecards and other publications throughout the season.
Saratoga Polo’s numerous local media partners provide opportunities
for sponsors to receive exposure beyond the polo field
2006 Radio
– Clear Channel - 144 spots over 5 stations for over 1.5 million impressions
– Albany Broadcasting - Season wide presence (150 spots over 2 stations) for a potential of over 2 million impressions.
2006 Daily Newspaper
    – Saratogian - inserts, ROP and Pink Sheet for over 546k impressions
    – Times Union - Saratoga Race Course Wrap Program plus ROP support creates over 726,000 impressions
    – Post Star - Weekend preview ad through seasons for 456,000 total
impressions
2006 Television - season-long ad presence on key local stations
Other promotions available (such as My Saratoga Wedding, Cup
Sponsorship).

Cup Sponsorship

A sponsor's ability to name a match or tournament is the ultimate branding opportunity.
At Saratoga Polo, you can associate your identity with a sporting event of a higher caliber than other professional sports
sponsorships and at a fraction of the cost.
A Cup at Saratoga Polo means that your name gets out in all press releases, news stories, calendars, etc.

Award Winning Cuisine

The unparalleled combination of a fast, physical sport against a pastoral backdrop and award winning cuisine served in a luxurious clubhouse make Saratoga Polo the perfect venue for
entertaining potential investors, clients, donors, family and friends
Saratoga Polo Catering and Events is quickly becoming the premier caterer in the Saratoga Capitol Region
Our chefs take pride in customizing a menu for your event, to fulfill your
every entertaining need
From tapas to a sit down dinner, our event professionals will guide you
every step of the way

On-Site Catering

Saratoga Polo offers a historic, pastoral setting for your
entertaining needs. May through October the magnificent acres of Polo Fields serve as the back drop to our elegant clubhouse and the
billowing peaks of our formal, white event tent.
Our clubhouse accommodates cocktail parties for up to 100
people and sit-down meals for up to 60 people. Our event
tent can seat up to 400 people.
Mid-June through Early- September, you can schedule
your event to be held during a Polo Match.

Off-Site Catering

Bring the style and elegance of Saratoga Polo to your next
event by having Saratoga Polo Catering and Events cater your
next event.
At your home or office or any location in the Saratoga Capital
Region; Canfield Casino, National Museum of Racing and
Hall of Fame, The National Museum of Dance, The Auto
Museum, Shaker Meeting House.
Let our expert staff help you find a location to meet your
needs.
We can help with the planning of any event.